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The Trust: The Private and Powerful Family Behind the New York Times
by Susan E. Tifft, Alex S. Jones
Product Group: Book
Publisher: Little Brown & Co (T) (1999-09)
ISBN: 0316845469
EAN: 9780316845465
Dewey Decimal #: 071.471
Hardcover: 870 pages
Edition: 1st
SKU: 20387
Condition: Used: Very Good
Comments: Hardcover. Dust Jacket Condition: Very Good. All pages clean and free of marks.
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Editorial Reviews
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Product Description
The Private and Powerful Family Behind The New York Times. With full cooperation from the families and unconditional access to the Times archives, Susan E. Tifft and Alex S. Jones have written the first insiders biography of the most powerful media clan in North America. When Adolph Ochs, the son of poor Jewish immigrants, bought the bankrupt New York Times in 1896, he transformed it into North Americas most respected and powerful newspaper. His familys values and prejudices set the agenda for the paper. The Trust is a dramatic saga set against a backdrop of world events, succession battles, and the burden and privilege of wealth and power. Spanning four generations, The Trust tells the story of Ochs, a visionary plagued by depression and insecurity; his daughter Iphigene, who fiercely guarded the family mystique; her husband, Arthur Hays Sulzberger, the papers most controversial publisher; their son Punch, whose amiable nature masked a steely toughness; and Arthur Jr., the brash successor, who is leading the Times into the future. Despite the authors access, The Trust was written independent of family control.
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Amazon.com Review
This mammoth history of the dynasty that created and controls The New York Times is as epic in its scope as is the role of the newspaper in America. Like any good epic, this story is filled with its fair share of personal ambition, disappointment, competing heirs to the throne, fierce loyalties, and powerful intrigue. The story of The Times starts in 1896, when Adolph Ochs, a young German Jew, buys the undistinguished and nearly bankrupt The New-York Times (the dash was later dropped). He worked hard to distinguish its style from the florid journalism that marked rival papers, and soon Ochs's paper, with its straightforward reporting, became the favorite of the Wall Street and Uptown sets. He toiled, too, to ensure that The Times never earned the moniker "too Jewish." Ochs assiduously declined to promote Jewish editors and was an outspoken opponent of the free state of Israel. And writers Susan Tifft and Alex Jones argue persuasively that in its drive to appear absolutely objective about Jewish issues, the paper (under the leadership at this point of Ochs's son-in-law Arthur Hays Sulzberger) underreported the Holocaust--keeping stories of Hitler's early maneuvers off the front page, failing to name concentration-camp victims as Jews. Though significant, World War II was just one moment in the hundred-year-long history of the paper thus far. The Trust vividly chronicles some of the The Times's most famous moments--the controversial publication of the Pentagon Papers and its transition to a publicly held company in the late '60s are just two--along with the personal histories of four generations of Ochses and Sulzbergers. With its strong foundation of well-researched facts, thoughtful analysis, and excellent narration, The Trust is itself a great work of journalism that does its storied subject proud. --Anna Baldwin
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Customer Reviews
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The fall and decline of a family paper
Rating  (3)
Date: 2005-01-01
7 out of 19 customers found this reveiw helpful
It is not surprising that this book's major revelations have not had greater circulation given the nature of family ownership of the vast majority of the biggest media conglomerates in the country, including the massive Gannett holdings of all forms of media all over the world, the enormous Newhouse "out-of-the-shtetl" holdings of not only papers, but magazines, book publishers and electronic media, the Washington Post, and its TV stations, etc., but you would think that some of them would be discussed a bit more than zero. Unknown in the US is any coverage of what the rest of the world classifies as the "Jewish conspiracy" of media dominance in the US. It appears daily in the major media in the Islamic world as the reason for US support of Israel and the reason for jihad against the infidels. It also explains much of French, German and British hatred of the US, long before GW Bush showed up. This book covers some of this, but not much, and is one of the reasons it does not get more stars. But the book has some great insights such as the following.
Did you know that Punch Sulzberger viewed the current publisher, his son "Pinch" Sulzberger's positions on the Vietnam War to be treasonous because his son said he would cheer on the death of an American soldier over a Viet Cong in Vietnam in a face to face fight? Do you know that the majority of the editorial positions at the Times are held by militant homosexuals, and that one of the editorial writers at the Times is married to a member of the Massachusetts Supreme court who cast the deciding vote on the issue of legalizing gay marriage in that state but never revealed his affiliation in his many columns on the issue? (The Times' own ombudsman, Daniel Okrent, recently said that the Times' coverage of homosexual issues has crossed the line from reportage to advocacy.) Do you know that the Times is a "publicly held" company, but the family has prevented any kind of modern corporate governance with its stranglehold on its preferred stock while at the same time the paper screams about corporate transparency at every other corporation in the US? And that is just the tip of the iceberg when it comes to "The Trust" that guarantees the succession of the male heir to the throne. A corrupt American version of British primogeniture in kingly succession to the Time's monarchy.
But this book also shows why the Times has become a shadow of its former self, is beset by scandal after scandal such as the Jason Blair forgeries (which occurred after the publication of this book) and has resulted in the gradual decline of a formerly great paper. While newspapers are probably doomed in this century, just as the town criers before them, as they are replaced by the internet and cable television news, you can find out why The New York Times is in its death spiral by reading this book. Unfortunately the authors were reluctant to get into the business consequences of the loss of credibility of publications such as the Times with mainstream Americans, but this is still a very worthwhile book. Unfortunately the billions of dollars sucked out of the unsuspecting shareholder of the Times never gets to read about the corruption and moral bankruptcy of current Times management, but this book would be a good place to start.
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Grand and compulsively readable
Rating  (5)
Date: 2003-02-24
6 out of 8 customers found this reveiw helpful
This is a monumental work of multiple biography and institutional history. It is cumpulsively readable, like a good novel. This book became my trusted companion during many relaxing evening hours and solitary restaurant meals. It is also admirably crafted. As in their previous book The Patriarch (about the Bingham family of the Louisville Courier-Journal), Tifft and Jones write beautifully and with great skill for handling detail and narrative. They also have the ability to balance candor and fairness, steering a sober, high-minded course between warts-and-all skepticism and obsequious hagiography. As a reader you sense you are getting a careful portrait of each major character's personality, strengths, foibles, fond traits, and character flaws, while never getting the feeling the authors are doing either a flack job or a hatchet job. That's not to say certain characters don't come off better than others. For example, the authors seem consistently sympathetic toward the modestly talented, often hapless but usually wise "Punch" Sulzberger, the dominant figure at the Times from the mid 60s through the mid 90s, while casting his wife Carol as a shallow, cold-hearted Nancy Reagan type. But the book rings of truth and authority, and so one generally trusts the authors' assessments. While this book overwhelmingly is concerned with people, not events, it provides a valuable account of the internal debates over whether and how to publish the Pentagon Papers. It also illustrates the paper's vigorous post-war anti-communism, its cozy relationship with the Eisenhower administration, its internal battles over editorial voice during the political and cultural upheavals of the 1970s, and its generational differences over homosexuality (contrasting Punch's bigotry with his son and successor Arthur Jr.'s determination to make the Times a progressive place for gays to work). Two consistent threads run throughout the book: the Sulzbergers' ambivalence over their Jewish heritage, and their determination to place journalistic excellence and family control of the paper over the business strategems and high profits necessary to please Wall Street. This book will be of great interest to journalism junkies. But it also commends itself to all lovers of serious biography.
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Beside the Times
Rating (3)
Date: 2002-11-10
5 out of 5 customers found this reveiw helpful
This massive chronicle of the Ochs-Sulzbergers and their stewardship of the New York Times gets off to a fascinating start, dramatizing Adolph Ochs' purchase of the then nothing New-York Times and detailing his wildly successful efforts to build a paper of note.But once Ochs vanishes from the narrative, bequeathing the editorship to son-in-law Arthur Sulzberger, the book slowly loses steam. Focus shifts from the newsroom to the myriad Ochs-Sulzberger relatives and their beside-the-Times activities, in response to which a reader can only offer a heartfelt shrug. In defense of The Trust it has been pointed out that the authors set out to write about the family rather than the paper, but apparently there's little of inherent interest in the Ochs-Sulzbergers outside the Times. Down the backstretch, the authors seem as bored as the reader, dutifully recounting the gossipy infighting among far-flung cousins. The Trust, excellent as much of it is, comes to seem unfortunately conceived -- the newsroom coverage is exemplary, but the beside the Times gossip grows quickly tiresome.
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Shame on Alex Jones and Susan Tifft
Rating  (1)
Date: 2002-03-05
1 out of 15 customers found this reveiw helpful
The only positive comment one can make about this sorely disappointing excavation of the Sulzbergers and their newspaper is that it's written in fluid, clear prose. That's it! This is quite surprising given the credentials of these two supposedly fine journalists; they did a wonderful job excavating another newspaper dynasty -- the Binghams. But this time, little insight is offered; instead, the reader is loaded down with gratuitious gossip. Historic and psychological contexts are shabbily rendered. One can't help but wonder if Mr. Jones, who comes from a newspaper dynasty himself, albeit of a much smaller scale, was not dealing -- negatively dealing -- with his own issues in this book. The Sulzbergers, particularly, Arthur jr, a brilliant, progressive, and humane publisher, and deserve better.
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The Kennedys of Journalism
Rating (5)
Date: 2001-08-28
1 out of 1 customers found this reveiw helpful
Tifft and Jones rip the gown off the old Gray Lady to reveal the hidden secrets of the family that made the New York Times the respected powerhouse it is today. The story of the Ochs/Sulzburger clan appeals on two levels. First, it is the story of the making of the newspaper, the ethical and financial decisions required to make the Times both reputable and profitable. And second, it is a good old scandal story, filled with affairs and family altercations, and Times Square palace intrigues. While the book remains superficial about the journalism, it delves deeply into the characters, who are of course the most fun part of the tale.
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