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Electronic Commerce: A Managerial Perspective
by Efraim Turban, Jae Kuy Lee, Jae Kyu Lee, Michael Chung
Product Group: Book
Publisher: Prentice Hall (1999-10-28)
ISBN: 0139752854
EAN: 9780139752858
Dewey Decimal #: 658.05
Hardcover: 512 pages
Edition: US Ed
SKU: 20431
Condition: Used: Good
Comments: Hardback. No DJ as issued. All pages clean and free of marks. Former owners name written on front end paper.
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Editorial Reviews
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Product Description
This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millenium. Chapter topics include retailing, consumer behavior and market research, advertisement and publishing, services, intranet and extranet application, payments, corporate strategy, public policy, and infrastructure. For anyone interested in network and Internet transactions — especially managers and professional in any functional area of the business world, and people in government, education, and health services.
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Customer Reviews
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my opinion
Rating  (3)
Date: 2003-11-07
0 out of 1 customers found this reveiw helpful
Now we study the 1st edition in the school.All of us think it is a little difficult for beginners.Some examples are not familar with everyone,so we cannot konw these cases well.
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Horrid!
Rating  (1)
Date: 2003-06-19
Please, if you have a choice of textbooks, do NOT buy this one. I have a feeling the author knows nothing of eCommerce, yet was given 80 references, told to mash them together as non-sensically as possible and fire the result off to the publisher.
I've worked in eCommerce for a number of years and this book is a total waste of time and money. Many "industry terms" used do not exist. The author contradicts himself on a number of occasions. Many of the charts and illustrations are good for a laugh. I truly feel sorry for people who have this book as their introduction to eCommerce. You're going to come away with a lot of mangled/antiquated theories, and a bunch of "facts" that are just plain wrong. I'm sorry to say I had to memorize all of this junk in order to get an A in my course. As soon as I handed that exam in, I made a concerted effort to forget everything I read in this text.
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Complicated basics
Rating (1)
Date: 2003-05-30
1 out of 1 customers found this reveiw helpful
How on earth is it possible to make even the simplest of theories so complicated? The book is absolutely stuffed with useless words and figures. If the authors did not get paid per word, I am sure they could have written a splendid book with one third of the pages. The price is exorbitant, and what you get for more than a hundred dollars is close to nothing. Do NOT buy this book!
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Ridiculously Boring
Rating (1)
Date: 2003-03-21
1 out of 1 customers found this reveiw helpful
I am a full time student in a computing program which believe me, requires reading some boring books, but this one takes the cake. The way it was written simply does not flow. It was the only textbook I have read so far that literally put me to sleep. The content is very repetetive, and features graphs that are truley unintelligable. Skip this book unless you absolutely must purchase it for school.
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Excellent Book
Rating  (5)
Date: 2002-11-22
0 out of 1 customers found this reveiw helpful
The only book you need if you are intersted in E-Commerce.
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